Double Retail, a B Corp retail design agency, is a long-standing partner I’ve worked with for a number of years.
EC One approached Double to refresh their London store, aligning the space with their brand personality and strong commitment to sustainability. I led the design, beginning with a site survey and taking time to understand the team, their service, and how they work with their customers.
The space is arranged across three distinct zones. At the front, an open retail area features custom cabinetry and elegant brass detailing, designed to showcase EC One’s ethically handmade jewellery. Just beyond is a relaxed consultation space where customers can collaborate with owners Joe and Alison to create bespoke pieces. At the rear, a crittall screen separates the in-house workshop, offering a clear view into the making process and highlighting the brand’s transparency and craftsmanship.
Sustainability informed every design decision. We worked with natural and low-impact materials, including lime paint, FSC-certified timber, beeswax-finished brass, and linoleum made from renewable resources. The result is a refined, honest space that lets the handcrafted jewellery take centre stage.
